We create digital tools for behavior change.
Hoa's Tool Shop provides tools for a wide range of professionals working with behavior change - psychologists, organization consultants, therapists and coaches. We make your work measurable and more effective, and the client's process of behavior change easier, more fun, social and rewarding.
Our products are firmly grounded in behavioral science, and the company is closely tied to pioneer research on digitally distributed psychological treatment at Linköping University. The research is led by one of the world's foremost experts on the subject, Professor Gerhard Andersson.
Hoa's Tool Shop is based in Stockholm, Sweden.
Honors & awards:
- Selected as one among 850 applying startups to participate Pioneers Festival in Vienna.
- Nominated for Sweden's Golden Mobile awards 2011 in the health category.
- Honorable mention in Wall Street Journal's pick of Stockholm startups
- Selected as one of the most promising startup companies in Europe by Wired Magazine.
- Selected as one of the top web entrepreneurial companies in Sweden by Internet World.
- Selected as one of 16 european companies to participate in Seedcamp Stockholm.
- Selected as one of nine swedish companies to receive a €30.000 Vinn-Nu innovation grant by Vinnova.
Viary helps professionals reinforce, track and maintain behavior change.
Viary is an iPhone and web based tool for professionals working with behavior change. The iPhone application makes your work a natural part of the client's every day life, and makes it easier for your client to remember, perform, and register key behaviors.
Using Viary's web interface you can track the client's progress in real time, compile statistics over time and use micro communication to reinforce your client's behavior change between sessions.
Two academic pilot studies have already been conducted on the application prototype, and a full scale study will be carried out in 2011.
Make science of your life
A talk on how smartphones and scientific method can help us experiment with our lives and build smarter organizations. Click to learn more...
Recent updates from our blog
Your own life as a research project
As frequent readers might know by now I’m a fan of Nike’s Fuelband. So far I’ve used it for dance battles and together with our tool Viary. The Fuelband isn’t the only tool I use to gather data.
Digital tools for taking charge of your eureeka moments
Last week me and Arvid spoke at Tech Open Air in Berlin. One of the topics we covered was getting inspiration from the unexpected, and this is an excerpt from that talk. Most of the time we tend to think of inspiration as some magical thing, that comes to us when we least expect it. [...]
Correlation is a powerful tool, so use it wildly
Last week me and Niklas spoke at Tech Open Air in Berlin. One of the topics we covered was making meaning of data, and this is an excerpt from that talk. At Hoa’s Tool Shop we’re huge fans of tracking our daily lives. We use scales from Withings to measure our weights, readmill to track [...]
SSWC and the art of hacking a dance floor
I recently went to Sweden Social Web Camp (SSWC) a weekend event where some of Sweden’s top internet lovers get together to talk about the web.
Replacing one personal trainer with two apps
”Why wouldn’t a device replace gym membership?” John Sjölander, COO of Burt and startup royalty, asked himself in this interview. Like my co-workers here at Hoa’s Tool Shop I enjoy working out, but I also want the workout to be efficient so that I don’t have to do it too often. Accessibility and efficiency are [...]
Thank you all: This was Health Hack Day 2012
Last week we wrote three posts trying to summarize the weekend. Oskar was first out with a post focusing on the hacks and our laureates. Then my co-worker John and I wrote a post each were we chose three highlights.
Great coffee for great minds: Stockholm roast at Health Hack Day
Do you think your regular coffee holds up to the standard of a good coffee? Then you probably haven’t tasted the magical beverages of Stockholm Roast, a micro-roasting house managed by two true enthusiasts.
Highlights from Health Hack Day: The Laninge edition
In this post my co-worker Oskar summarizes what he thinks were the highlights of Health Hack Day. Although I agree with most of what Oskar wrote I also think he forgot to mention a lot of the highlights from the weekend. Because of this I decided to write my own summary: At first I want [...]
”Why wouldn’t a device replace gym membership?”
We are proud to have had John Sjölander, COO at Burt, as a member of the Health Hack Day jury. Burt is a great example of Swedish tech innovation, offering solutions for large-scale data analysis of online ads.
Health Hack Day in instagram pictures
We had more than a hundred pictures tagged with #hhd12 on Instagram! Here are some of them. Thanks Anna Loverus for showing us SnapWidget. Her pictures will soon be on a website near you!
The meaning of health hacks and urine data
Through the ideas about friendly challenges, brought to us by Shape Up Clubs who came in third at Health Hack Day, we got to see how their one million existing users can encourage each other to exercise and control their weight.
Zombies, Run! VS Nike Fuelband
Start the app Zombies, Run! when you’re about to go on a run, and your music will be mixed up with radio messages about you being chased by zombies. The app is similar to an audio book for workouts, with a story based on you being named “Runner 5″, who have to run to find [...]
Here are the contestants for Health Hack Day
We got loads of applications from extremely talented people from all over the world. Choosing the ten teams that will compete in Health Hack Day wasn’t easy but here they are:
Hacking the office
Even though our offices are very nice to begin with, we’re really hoping to take them to the next level during Health Hack Day. But, since none of us are interior decorators we’ve called in the troops from Konstfack to help us out. So, we are super proud to introduce the two wonderfully talented designers [...]
How to keep a weight your satisfied with (spoiler: it’s not nutrition)
Read this amazing article about the Weight Watchers’ new points program a few months ago and one quote has stuck with me ever since:
Space travel, Sidekick Studios and dub step mayhem in London
We decided we needed a change of scenery – so we went to London for a week! Or to be honest, we had a few legitimate reasons to go there.
Apply now for Health Hack Day!
If you’re a designer, developer or just a person whit ideas and talented friends you should visit Health Hack Day and apply for the worlds first Health Hack Day. Health Hack Day is a weekend to celebrate the field of health tech. Between the 18-20 of May we will have inspiring talks, a party and of course a 24 hour hackathon at our office located in the central part of Stockholm.
Creating balance and structure in an unbalanced life
Recently I’ve experienced the downside of having to much stuff going on. I divided my attention between being COO here at Hoa’s, working as a consultant at our other company Psykologifabriken, writing and blogging about my favorite subject, behavior economics, and at the same time finishing my master in psychology.
